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Friedman Corporation – B.F. Rich

“Our top priority was the seamless integration of product configuration with the order entry database and programs. Frontier’s PowerBids application uses a single database to set up and maintain product and pricing tables.”

Clay Chianese
Director of Information Systems
B.F. Rich

B.F. Rich has manufactured top-quality vinyl window and patio door systems since 1957, catering largely to the new home and light commercial construction markets. Its headquarters and state-of-the-art manufacturing facility is located in Newark, Delaware. The company employs more than 250 people.

The Need

Constantly changing product pricing made keeping dealer price book information current a challenge and customer service representatives were constantly inundated with calls asking for updated information. In addition, incoming orders were hand written. Order entry personnel had to decipher and then re-write orders – risking transposition errors that could cause delays and problems in order processing and configuration. B.F. Rich knew it needed to streamline how it disseminated information to dealers. It also wanted to consolidate data into one system that would mesh seamlessly with the existing Friedman ERP (enterprise resource planning) system and be easy to update. B.F. Rich also was looking to reduce the overload of dealer calls to customer service for product and pricing information, and so the system also needed to be accessible and easy for the dealers to use.

The Solution

B.F. Rich had been using Friedman’s system in its manufacturing facilities since the late 1990s. When the selection committee realized Friedman now offered the dealer ordering system PowerBids, it was a natural choice. Clay Chianese, director of information systems for B.F. Rich says, “PowerBids is designed to expedite the sales order process with templates designed expressly for window and door manufacturers. Combined with Frontier’s extensive configuration-based functionality, PowerBids provides all the advantages of an integrated PC-based customer quoting tool with the ease of use and reliability of packaged software.”

The Experience

To ensure a successful implementation, B.F. Rich worked with the Frontier PowerBids development team, giving them open access to information along with input on key issues and specific requirements. “Friedman was very receptive to our ideas and made adjustments to the software to meet our unique needs,” says Chianese.


“Combined with Frontier’s extensive configuration-based functionality, PowerBids provides all the advantages of an integrated PC-based customer quoting tool with the ease of use and reliability of packaged software.”

PowerBids has enabled B.F. Rich to offer a level of service that far exceeds that of its competition. It enables dealers to quote products accurately and deliver them on time. Product and pricing information is updated automatically via the Internet, which dealers also use to submit their orders directly to the company. Fully automating its sales and ordering functions has enabled B.F. Rich to embrace growth and improve service – without adding any customer service resources. By putting its trust in Friedman’s technology solutions, B.F. Rich can deliver on its goals of providing excellent customer service to go along with its outstanding vinyl window and patio door products.

 
 
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